Putting business professionals in more client-facing roles is becoming a necessity for firms to remain competitive, especially as more entrants to the legal industry threaten to take market share, a panel of experts said Wednesday at ALM’s Legalweek event.

The panel, consisted of University of Pennsylvania Carey Law School chief innovation officer Jennifer Leonard, who is also executive director of the Future of the Profession Initiative at Penn Law, Dentons global chief innovation officer John Fernandez, and Fisher & Phillips chief knowledge and innovation officer Evan Shenkman. They discussed the need for Big Law to get on board with the idea that business professionals—not practicing attorneys—should have more involvement in client relationship management.