Attorney Ben Crump has teamed up once again with New York’s Napoli Shkolnik, this time suing Johnson & Johnson for marketing its baby powder to Black women, many of whom died of ovarian cancer.

Crump and Napoli Shkolnik’s Paul Napoli represent the National Council of Negro Women, which filed the lawsuit Tuesday in New Jersey’s Atlantic County Superior Court. At a press conference Tuesday, Crump said Johnson & Johnson specifically began targeted advertising to Black women in the 1990s after sales of its baby powder, which contained talcum powder with asbestos, began to plummet amid health concerns.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]