This is the second installment of a two-part Trendspotter column looking at the intense scrutiny law firms have come under recently due to their representation of divisive clients and examining whether the backlash could have real business consequences. Last week, we took a look at the clients that have caused the most intense blowback for law firms in recent years. This week, we’ll look at how bad PR for law firms could result in the loss of clients and the alienation of talent. But we’ll also examine whether and to what extent firms should worry about that risk and what they can do to mitigate it.

The Trend: