While firms might have once scoffed at filling out long, lengthy requests for proposals and preferred to lean instead on relationships, the reality is that RFPs are now a constant presence in the marketing and business development process at most firms. But just because something is prevalent doesn’t mean it’s always in the best interests of the firm. 

While RFPs can allow firms to clearly articulate value propositions, highlight market differentiators and showcase previous relevant work, they can also drive down margins, commoditize work, damage reputations and, in some cases, just generally be a waste of time. 

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]