When choosing a name some legal tech companies keep it vague, while others zero-in on their place in the legal market. It all comes down to how they want to be perceived by the customers, and the broader industry.
September 24, 2020 at 10:00 AM
1 minute read
Reporter
The original version of this story was published on Legaltech News
While it’s not as life-altering as naming a child, choosing a name for a legal tech company is almost as emotionally draining.
“It’s very emotional and connected to your aspiration and that’s just one part. [Then] there’s the logo discussions,” said Elevate CEO and co-founder Liam Brown.
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