Mobile App Fraud: How to Create Enforcement Strategies for App Stores
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US adults spend on average more than 4 hours a day on the mobile internet, with 88% of that time spent engaging with apps. In the first quarter of 2020, consumers spent over $23.4 billion via app stores, the highest quarter ever reported.
Unfortunately, bad actors have been quick to recognize these trends and have adapted their tactics to take advantage of the popularity of mobile apps. Dark Reading reports that rogue mobile apps and brand abuse due to social media impersonation accounted for 37% of all fraudulent transactions recorded in Q1 2020.
In the second of a 3-part series, this webcast will focus on specific enforcement tactics and strategies for the major app stores as well as how to create enforcement strategies for the hundreds of third-party app stores, each of which has its own policies and procedures. Attendees will gain:
- A thorough understanding of how to construct an effective enforcement strategy for mobile app infringement, including how to prepare for success.
- Specific measures needed for successful enforcement in the major app stores.
- A framework for approaching the wide variety of requirements in the popular third party app ecosystem.
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|Alexis Meghrouni | Director Enforcement Strategies and Services | Appdetex
Alexis Meghrouni has 18 years in online intellectual property protection for some of the world’s largest corporations. Alexis is a member of the California Bar and practiced law in Southern California prior to her work in the field of online intellectual property protection.
|Frederick Felman | CMO | Appdetex
Frederick Felman brings 30 years of success in product and marketing roles at high-growth private and public companies to AppDetex. He has extensive experience in branding and leading global marketing strategies and is an active participant in internet policy development in the ICANN community. Fred served as the CMO of MarkMonitor before its acquisition by Thomson Reuters.