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This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

As a firm leader it is your fiscal responsibility to address underperforming attorneys. Altman Weil reports in their Law Firms in Transition Survey 2019 that 84.2% of firm leaders say they have “chronically underperforming lawyers.” With COVID-19 are your underperformers flying under the radar? The cost to a firm is not only to the bottom line, but to your reputation as a leader.

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