When a Tour de France competitor comes upon a hill that would make even a resilient goat need counseling afterward, he has three choices. He can conserve energy until he reaches the top, try to continue at the same pace as before, or accelerate uphill. What do you think his strategy should be?
Champions attack the uphill. While everyone may want to win the race, those that employ the wrong tactics and strategies will be struggling to finish it. Your position on the other side of the hill, and the long flat stretches that follow, are determined with each pedal stroke on the way up. What can we apply from cycling strategy to how law firms should be reacting to the economic, human, and emotional upheaval related to the COVID-19 crisis?