Milbank. Mintz. Katten. Bartlit Beck. There has been no shortage of rebrandings in the legal industry lately, including revamped law firm logos, new websites and a continuing trend toward shorter firm names. Chicago-founded Seyfarth Shaw—newly branded as simply Seyfarthis the latest Am Law 100 firm to update its image and streamline its shingle. 

“Our new brand and website proudly capture the collective culture and energy of Seyfarth, while showcasing the leadership and diversity of our teams,” Dawn Orel, Seyfarth’s chief marketing and business development officer, said in a statement. “It reflects who we are today, and where we want to go in the future.”

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