Approximately eight months ago, legal tech startup Infinnium dropped into a market filled with no shortage of players. All were rushing to service the compliance and data management-related needs created by the rise of regulatory regimes such as the European Union’s General Data Protection Regulation or the forthcoming California Consumer Privacy Act.

Whereas incumbents may have had the advantage of an established name, Infinnium was starting without much in the way of brand recognition. In fact, all the company had was a piece of machine learning powered software called ObscurePI and an ability to flash buzzwords like “AI.”

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