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Avon lipstick

The Wigdor law firm on Tuesday filed a far-reaching putative class action in New York federal court against Avon, alleging on behalf of two clients and three proposed classes that the cosmetics company discriminates against mothers while being run by men who expect women “to conform to a male work experience.”

“Avon distinguishes itself from mainstream companies based on its ‘passionate commitment’ to empowering women,” the complaint states, and “because of this branding, women spend millions on Avon products” and “women apply to work at Avon.”

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Jason Grant

Jason Grant is a staff writer covering legal stories and cases for the New York Law Journal, the National Law Journal and Law.com, and a former practicing attorney. He's written and reported previously for the New York Times, the Star-Ledger, the L.A. Times and other publications. Contact him at [email protected] On Twitter, pls find him @JasonBarrGrant

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