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Ralph Baxter. Photo: Jason Doiy/ALM

Ralph Baxter spent nearly 25 years as the leader of Orrick, Herrington & Sutcliffe before stepping away from the firm about five years ago. He’s since been involved to varying degrees with a host of emerging legal tech companies, including Lex Machina, Ravel Law and Intapp.

Baxter also launched a failed bid for a West Virginia seat in the U.S. House of Representatives, which ended in a primary defeat in May. Now he’s back to doing consulting work for law firms and other legal service providers.

Considering his own recent loss and some of the fears now gripping the legal industry, Baxter’s message is pretty upbeat. Law firms, he insists, can adopt new technologies and processes to create a future legal services market that creates a win-win-win for law firms, clients and lawyers. The key, he said, is developing new billing models that capture the efficiency from technology and move away from the billable hour.

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