While it might be tempting to wade into the swirling morass of political and social commentary, corporations and their general counsel would be wise to stay tight-lipped and on the sidelines—especially when it comes to President Donald Trump.

That’s according to some thought-provoking results from a new survey by research tech company Morning Consult, which found that saying anything about Trump, whether it be criticism or praise, “is far more likely to generate backlash than win your brand any favor.”

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