This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective strategies. For Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators, Consultants. Visit the website to learn more.
In Part One of this article (in the April issue), I addressed many of the bio basics and how to craft a useful and memorable bio. Beyond the actual words, there are a number of “technological” issues to consider. In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
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