Marketing experts have long pressed lawyers to genuflect at the altar of existing client relationships, arguing that law firms grow faster and more efficiently by expanding their business with the clients they already have.
It’s a lesson that hasn’t been lost on the marketing team at DLA Piper, which has begun rolling out an ambitious program aimed at helping its lawyers grow their business. The initiative, which the firm first introduced in pilot form last year, uses internal data to address revenue loss from existing clients and reverse those trends.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]