By Dylan Jackson | October 29, 2020
Legal marketers and other law firm professionals were already stressed, and the pandemic, as well as secretive layoffs running through Big Law, made matters worse.
The Legal Intelligencer | Commentary
By Meg Pritchard | October 27, 2020
Technology provides both opportunities and challenges for marketing and business development. Knowing and understanding what these are and how to deal with them is the key to success now and for whatever the new next might be.
By Dan Packel | October 5, 2020
COVID-19 imposed forced savings on travel, events and other client development spending. Now firms are wrestling with what their 2021 expenditures should look like.
The American Lawyer | Analysis
By Patrick Smith | October 1, 2020
Some firms have begun to trade in-house expertise for third-party vendors for certain elements, but the base functions of what the departments do doesn't seem to be going anywhere just yet, experts say.
The Legal Intelligencer | Commentary
By Stacy West Clark | September 22, 2020
Yes. It is true. Lawyers today want to know how they can keep the pipelines open and working if they and their contacts are all working remotely. Without face-to-face lunches or breakfast or association gatherings, a lot of my clients are feeling lost as to how to stay on their referral sources' radars—and they also feel rudderless to find new referral sources.
The Legal Intelligencer | Commentary
By Aron Solomon | September 11, 2020
After a global soft launch in places such as Brazil, Reels launched in the United States in early August and has become wildly popular in many social media circles.
The Legal Intelligencer | News
By Charles Toutant | September 11, 2020
The old rule required that the name be accompanied by the full or last names of at least one lawyer at the firm.
The Legal Intelligencer | Commentary
By Wayne Pollock | August 27, 2020
It is a myth that people do not consume long content. They do—but only if it is engaging.
The Legal Intelligencer | Commentary
By Jessica Haarsgaard and Ioana Good | August 26, 2020
From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax, and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and the Legal Marketing Association to drive change.
The Legal Intelligencer | Commentary
By Meg Pritchard | August 24, 2020
Providing legal services remains fundamentally a relationship-based business. So, while branding, practice capabilities and experience are important, the person-to-person element of marketing and business development was—and still is—a key ingredient in bringing in, keeping and getting more work from clients.
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