East meets West – assessing Asia's performance in the Client Satisfaction Report
When does a market evolve from 'emerging' to 'emerged'? As a continent, Asia can claim to be both, with mature legal markets in the likes of Hong Kong and Singapore sitting alongside developing markets in Myanmar and Vietnam, which are only now attracting the attention of international law firms. Across the continent as a whole, divergent legal cultures and laws mean that, at times, lawyers practising in the region have to overcome many of the developmental curves shared with other, less mature, emerging markets. And because many still attempt to service the region as a whole through one or two central hubs in more developed legal jurisdictions, clients are reporting mixed satisfaction levels, according to Legal Week Intelligence's annual Client Satisfaction Report (CSR). In this year's report we look specifically at Asian legal clients and what matters most to them. Out of 98 law firms in total, we have selected the top three firms in Asia ranked for client satisfaction: King & Wood Mallesons (KWM), Clifford Chance (CC) and Herbert Smith Freehills, as in 2013-14 major Western firms dominate the top positions. Meanwhile, Asian clients are collectively slightly more satisfied than clients in other parts of the world, giving the firms they instruct an average overall satisfaction score of 7.33, beating the global average of 7.27.
James Mayer looks at how Asia’s burgeoning law firms are succeeding in satisfying their clients
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