Over a decade and a bit, irreverent legal website RollOnFriday has given City associates a voice and become respectable – almost. Suzanna Ring and Alex Novarese report
The familiar voice at the end of the phone line directed the veteran PR at a leading global law firm to a website distinguished by a strange mix of heavy-handed erotic imagery and philosophical musings. “I can’t be looking at this at work,” replied the slightly rattled comms professional – only to be told that the author of the site was a lawyer in his employer’s Moscow office. The PR man’s years of experience kicked in as he rapidly assessed the situation: “Oh fuck!”
