It has become a truism of law firm marketing to bang on about commercial awareness - but how important is this much-touted state of mind? This issue was recently highlighted by RollonFriday, which got hold of a questionnaire intended to test the business knowledge of a group of Freshfields LPC students.
The poll, which is reasonably demanding without being ridiculously obscure, resulted in an average score of 43%, leading one Freshfields graduate recruitment officer to ruefully observe: “A person who claims to be a commercial lawyer but who doesn’t have much of a handle on what is going on in the commercial world isn’t, in the end, going to be fantastically credible to clients.”
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