Top UK firms spending eight-figure amounts on marketing and business development; 85% dedicating 1% of turnover
February 23, 2005 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
Major UK law firms have become zealous converts to marketing, according to new research that shows the days of relying on partners’ schmoozing skills are gone.
The latest Legal Week/ EJ Legal Big Question poll of 100 senior lawyers found 85% of respondents claiming their firms now dedicated more than 1% of turnover to marketing, with 12% estimating the figure to be as high as 5% or more.
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