Dramatic changes have taken place in the Icelandic media markets during the last few years. Prior to 1986, Icelandic State Radio had a monopoly by law in both radio and TV. At that time at least five daily papers were published, three were published directly or indirectly by political parties and two, the most successful, were nominally independent of political parties.

Iceland has a tradition of coalition governments and since 1995, it has been governed by a centre-right Government of the Independence Party and the Progressive Party. From 1991-95 the Independence Party ruled with the Social Democrats; in both Governments the Independence Party has been the larger partner, some say the dominant partner. David Oddsson has been Prime Minister since 1991.

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