Barristers’ chambers have an inherently complex offering. Essentially, chambers are communicating experience, knowledge and people. This raises the question of how best they present that offering.
The user interaction on a typical chambers website ought not be as one-dimensional as it is for some other services, where users specify requirements and are presented with the offering. Rather, users’ perceptions need to be developed throughout their interaction with the chambers website to provide a rounded view on the chambers and its people – and, in so doing, developing the perception of ‘knowledge’ and ‘experience’.
