E-mail marketing is a quick and cost effective communication tool, but, like all communication approaches, its use needs to be carefully planned and executed.
In the main it assists firms in communicating effectively with existing clients and contacts. DLA is one. “E-mailing is a very efficient mechanism for distributing information. It is most certainly an additional information tool, not a means of wiping out other forms of communication,” DLA spokeswoman Anne Brockett says. “If a client prefers to receive paper copies of publications they will receive them. We aim to provide clients with information in the format they prefer.”
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