Ricardo Ortega, co-founder and head of design, Keep It Usable: There are many elements to user experience (UX) and many skills, practices and techniques that go into it. One of the techniques we use in order to improve the end user experience is to devise personas that characterise the target users.
We research our target users and get to know them – their likes and dislikes, the software that they use on a daily basis, some of the internet sites they use, their preferred devices and much more. You can then use these personas as the reference point when designing your software.
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