Freshfields Bruckhaus Deringer and Kirkland & Ellis are advising on the proposed spin-off and Hong Kong listing of global consumer goods exporter Li & Fung’s brands and licensing business.

The Hong Kong-headquartered company, announced its intention to separate the business in March designating CEO Bruce Rockowitz to lead the new entity, Global Brands Group, and COO Spencer Fung to take his place at Li & Fung.