One of our favourite blog posts that we’ve recently read at Lawyers On Demand (LOD) is a piece about tribes by the irrepressible Seth Godin. It resonates with us on many levels, not least with our view for our own business that those who choose to embrace the world of freelance work, in whatever sector, are in some way finding a new group of peers to learn from and contribute to. The energy generated by a group with a common interest can help that group become far more than the sum of its parts.
Perhaps this need or desire to be part of a tribe or group explains the success of events such as Legal Week’s Corporate Counsel Forum (CCF), which took place last week at the rather pleasant London Syon Park Hotel. This was my first official outing as LOD’s new practice development director and it was interesting to listen to the conference discussions from a new perspective.
