The founder of new legal franchise brand Dynamo Legal is set to compete for a £250,000 investment in his business as one the contestants on the new series of the The Apprentice. Alex Mills is among 16 candidates competing to secure a business partnership with Lord Sugar in the new series of the BBC show, which kicks off next week. He intends to use the cash injection to target 245 law firms across England and Wales and pool their marketing spend to create a collective brand.
May 01, 2013 at 08:13 AM
1 minute read
The original version of this story was published on Legalweek
The founder of new legal franchise brand Dynamo Legal is set to compete for a £250,000 investment in his business as one the contestants on the new series of the The Apprentice.
Alex Mills is among 16 candidates competing to secure a business partnership with Lord Sugar in the new series of the BBC show, which kicks off next week. He intends to use the cash injection to target 245 law firms across England and Wales and pool their marketing spend to create a collective brand.
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