Baker & McKenzie has agreed a new fixed-fee deal with German software company SAP to manage its entire trademark portfolio globally.
September 27, 2012 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
Baker & McKenzie has agreed a new fixed-fee deal with German software company SAP to manage its entire trademark portfolio globally.
The deal with SAP, which has annual revenues of around £9bn, will see Bakers take control of matters arising from SAP’s 4,000-plus trademarks and associated intellectual property (IP) work, spanning more than 50 countries worldwide.
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