The news that Rangers FC, a famous old Scottish football club, would be liquidated caused a shock in the world of sport. Here was a sporting institution, founded in 1872 and league champions a record 54 times, being dissolved forever… at least in the legal sense.
The goodwill and the brand, if not the club, will undoubtedly live on. However, this blog will look at whether rebranding an English football club as Rangers FC and playing in the English league would bring greater fortune for the brand, or kill it altogether.
