Most foreign law firms targeting the City are stuck in a destructive cycle of hiring and losing partners. Kirkland’s James Learner and Graham White argue that a more sophisticated approach is essential
International law firms have been setting up offices in London for decades. Some have left but many have remained. These international firms seem to have adopted two very different strategies for competing in the UK market, the first being solely to service local law needs of existing clients of their home office and to obtain UK referral work, and the second to become a competitor to UK-based local firms. The latter strategy presents the most challenges.
