‘Branding’ is the new big buzzword among the legal set these days – it’s up there with ‘teamwork’ and ‘collaboration’ and other concepts strange and exotic to most lawyers. Sure, we sort of know what ‘teamwork’ entails (eg, lawyers sharing Chinese takeaways around a conference table), but does anyone really know what branding means for law firms and lawyers?
Your firm is probably paying consultants a bundle to figure out this brand thing. But I’d like to talk about an aspect that they probably wouldn’t touch: your looks – and how they affect your personal brand.
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