As consumers of media content increasingly move online, broadcasting and production companies continue to face challenges to adapt to the digital landscape and monetising those consumers. According to a recent study released by the IBM Institute for Business Value, an increasingly broad demographic is driving the growth of internet usage and watching traditionally linear content on new media platforms.
Field Fisher Waterhouse partner David Naylor, who is currently working on several international multiplatform video on demand (VOD) projects, comments: “We are seeing a huge amount of activity in internet and multimedia TV, as traditional media companies take their properties online and open them up to a new generation of viewers. For most of this generation, traditional, linear programming is a thing of the past – they want to watch what they want, when they want – and increasingly, they want to interact with it and other viewers. This is causing a huge shift in the industry.”
