It’s all very well having great academic credentials as a lawyer, but if you can’t promote your services appropriately you’ll fall behind, explains Yuri Rapoport
Although academic preparation is fundamental to legal practice, succeeding as a lawyer takes an altogether different type of education. In the real world legal practitioners must learn how to deal with the needs of individual clients, be savvy with business administration and regularly engage in creative advertising – the latter, of course, being a relative newcomer to the range of skills fashioned by modern-day practitioners.
