With Slaughters using its new website as a platform from which to big-up its client-wining jelly beans, top Austrian indie Wolf Theiss has upped the marketing ante online with a cunning bit of reverse psychology. Against an imperial purple backdrop the firm shows off its cultured side with a famous Shakespearian quote from Henry VI, Part Two. "The first thing we do," says Dick the Butcher, "let's kill all the lawyers."
July 02, 2008 at 08:08 PM
1 minute read
The original version of this story was published on Legalweek
With Slaughters using its new website as a platform from which to big-up its client-wining jelly beans, top Austrian indie Wolf Theiss has upped the marketing ante online with a cunning bit of reverse psychology. Against an imperial purple backdrop the firm shows off its cultured side with a famous Shakespearian quote from Henry VI, Part Two.
“The first thing we do,” says Dick the Butcher, “let’s kill all the lawyers.”
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