Has Camerons’ strategy for competing with larger rivals through a refocused CMS network got legs?
The initiative, first reported in June by Legal Week, at least has simplicity on its side. It centres on focusing Camerons’ efforts on the wider European area, rather than making attempts to tap Asia, the Middle East or the US. Since the only presence that Camerons’ had outside the European region was its three-lawyer Hong Kong branch, the decision to shut the office won’t cause much operational hassle, though clearly it sends a message about where the firm is going.
