It must be nice to take real pride in your work. Knowing you have helped keep a former dictator responsible for the deaths of thousands out of jail, say, must really give you a warm inner glow on a chilly November morn.

Top trademark firm Marks & Clerk was feeling particularly pleased with itself last week (17 April) after successfully getting Channel Four to change the name of its latest contribution to high culture – a transgender beauty pageant filmed in Thailand last year and due to hit TV screens in the UK last week.