Watson Farley & Williams has launched possibly the most fashionable law firm marketing initiative to date, by getting its trainees to write a weekly blog on the firm's website. The initiative is understood to be the first trainee blog at a City firm and is aimed at providing future trainees with a detailed description of the current trainees' week-by-week life at the law firm.
October 12, 2006 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
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