The Barlow Lyde & Gilbert ad campaign that sparked outrage among in-house lawyers generated more publicity of the wrong kind last week after the UK’s advertising watchdog upheld a complaint against the firm.

The controversial advertisement, designed to promote Barlows’ prowess as a litigation practice, appeared in the national press, naming 250 legal counsel under the tagline: “If you’d like your name kept out of the legal pages, take a note of ours.”