While the annual junket at MIPIM might, for some property lawyers, equate to a week on the beers in the sun, there is little doubt that it can be something of a logistical nightmare for business development types as they swarm over rivals, clients and hacks in a bid to raise their firm’s profile – and perhaps even drum up some work.
Some firms calculate their marketing efforts with laser-guided precision, dropping tactical smart bombs on chosen targets with ruthless efficiency. The Brodies bunch, for instance, called in a tactical air-strike to rush wowed clients to lunch in nearby Monte Carlo via helicopter.
