It had always been my understanding that prospective trainee applicants researching their numerous training contract applications reached first for the legal directories and next for the latest survey on trainee salary levels. But since becoming the training principal at my firm 18 months ago, my preconceptions are changing.

Increasingly, it seems, trainee applicants are applying to firms that match their expectations on lifestyle as well as thorough training with challenging and rewarding careers. Of increasing importance to prospective trainees is the location of a firm and what that location has to offer. As they trawl through law firm websites, considering practice areas, trainee retention rates and promises of career progression, you will find buried not too deeply on their desks a copy of Time Out.