Law is a highly specialised field, requiring in-depth understanding and specific focus on detail. As lawyers in corporations emerge from their positions as expert counsel, to fulfilling functions requiring a broader remit, their skill-set will have to change.

Powerful in-house lawyers recognise the importance of seeing the law as a tool that, combined with other factors, can deliver sustained reputational advantage. In a world where organisations are more concerned than ever with reputation, in-house lawyers will have to adapt if they are to retain their influence.