Management: Working the room
With up to 50% of professional firms' total marketing budgets now being spent on seminars and social functions, how does your firm know if it is receiving a good return on the investment? Kate Fleming looks at how lawyers can turn the 'chit chat' into 'cash flow'
Seminars and social functions are vital to the business development programme activity, as those who have just lived through the latest round of Christmas parties can attest.
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