This week’s target is Ashley Winton, managing partner of Pillsbury Winthrop’s London office. There is a lot to work within this seemingly simple paragraph. For instance note the way the writing is of average size at the beginning, but by the fourth line has begun to diminish in size and at the end of line five the size picks up a little [as though he wants to leave on a high]. It is the small sized writing [when the writer has become less conscious of what he is doing] that is the most relevant.

However, this size change indicates that here we have someone who, although he will make the effort to appear otherwise will soon revert to his rather more natural, introspective self.