There appears to be a constant stream of entrants into the lucrative market for digital dictation workflow software, with each new vendor offering roughly the same type of solution. As is the case with other solution offerings, the number of vendors will eventually level out, leaving two groups of players – the dominant vendors and the innovative vendors.

When we get to this stage, new entrants will be few and far between and the main aim for the surviving vendors will be to gain a greater market share. Also at this stage, in order to survive, the innovative vendors will bring unique functionality to their solution offerings, in the hope of maintaining their current user base and trying to entice other users to switch solutions.