Rolling your sleeves up
The lofty principles of high-level strategic marketing are all very well but all the talk in the world will not deliver results unless law firms get down to the nitty-gritty of data management, data entry standards, or 'house style' as some firms like to describe it. Michael Warren reports
The theory to data entry standards – be consistent! The most important thing, after spelling your clients’ names right, is that you should, as far as possible, be consistent in the way in which you enter data.
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