Strategy and competitive markets go together like ‘two peas in a pod’, at least for those seeking to be successful in the longer term. This is true in every industry. As competition increases, there is a restructuring of the market on both buyer and supplier side.
Groups of buyers emerge as the major purchasers of specific services, be they high margin or low margin. Groups of suppliers emerge as the firms that are perceived to provide most value for money in a specific range of services bought by specific clients. These suppliers become the (somewhat) dominant competitors in that part of the market. Consolidation and concentration among buyers and suppliers is a feature of any competitive environment.
