The difference between a successful and an unsuccessful pitch can be boiled down to the human factor, writes Clare Willis. Too many lawyers waste their talent by making a poor personal impression
February 12, 2003 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
So you are a lawyer, making a pitch for business. Why should your potential client prefer to instruct you, rather than the competition? What can you do to improve your chances of success?
Understanding your quarry is fundamental – and the chances are that they want three things. Quality, a good price and empathy.
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