As the Cricket World Cup looms on the horizon, the issue of advertising has still not been satisfactorily addressed by the ICC. This leaves the tournament open to all sorts of ambush marketing, write Patrick Elliot and Tony Singh
The 2003 Cricket World Cup has generated a chain of headlines during the past few months, but for all the wrong reasons. As political concerns about Zimbabwe’s involvement in the event continue, the lengthy player sponsorship row engulfing the tournament rumbles on, posing a very real threat to the success of cricket’s premier event. The dispute about the suspension of individual player endorsement deals during the tournament continues the argument that almost derailed last year’s ICC Champions’ Trophy and there are important lessons to be learned for all sports.
This premium content is reserved for
Legal Week Subscribers.
A PREMIUM SUBSCRIPTION PROVIDES:
- Trusted insight, news and analysis from the UK and across the globe
- Connections to senior business lawyers within the leading law firms and legal departments
- Unique access to ALM's unrivalled, market-leading reporting in the US and Asia and cutting-edge research, including Legal Week's UK Top 50 and Global 100 rankings
- The Legal Week Daily News Alert, Editor's Highlights, and Breaking News digital newsletters and more, plus a choice of over 70 ALM newsletters
- Optimized access on all of your devices: desktop, tablet and mobile
- Complete access to the site's full archive of more than 56,000 articles
Already have an account? Sign In Now
For enterprise-wide or corporate enquiries, please contact Paul Reeves on Preeves@alm.com or call on +44 (0) 203 875 0651