In search of the Holy Grail
Customer relationship management systems are high on firms' wish lists, but the results for many firms that have installed CRM have been largely disappointing. Peter Kelly finds out why and what can be done to improve on this.
Customer/client relationship management (CRM) systems are high on many law firms’ wish lists. But for most, anything that the average marketing partner on the Clapham omnibus would recognise as CRM is an unfulfilled wish rather than a working business process.
This premium content is reserved for
Legal Week Subscribers.
Subscribe today and get 10% off.
A PREMIUM SUBSCRIPTION PROVIDES:
- Trusted insight, news and analysis from the UK and across the globe
- Connections to senior business lawyers within the leading law firms and legal departments
- Unique access to ALM's unrivalled, market-leading reporting in the US and Asia and cutting-edge research, including Legal Week's UK Top 50 and Global 100 rankings
- The Legal Week Daily News Alert, Editor's Highlights, and Breaking News digital newsletters and more, plus a choice of over 70 ALM newsletters
- Optimized access on all of your devices: desktop, tablet and mobile
- Complete access to the site's full archive of more than 56,000 articles
Already have an account? Sign In Now
For enterprise-wide or corporate enquiries, please contact Paul Reeves on Preeves@alm.com or call on +44 (0) 203 875 0651