You can colour it red in the east, but not in the west; black in the west, but do not try it in the east. And that is only the start of your problems when you are looking to create an internet interface which crosses geographical boundaries and legal jurisdictions across the globe.
But that is just what multi-national corporates with their worldwide reach are trying to do as they seek to reach out through the web to their multi-cultural, multi-national customer base. It is not proving easy. Corporate website owners face a minefield of legal, reputational and monetary risks. Websites are no respecter of borders and the legalities are either hugely complex or quite unknown and untested. Add in the dangers of getting format, imagery, language and tone wrong and the problems multiply further.
